If not now, then never. Hospitality has spent years shouting into the void while costs climb, margins collapse and Westminster shrugs. We have done the meetings, the roundtables, the consultations. We have written the letters, signed the petitions, sat through the polite conversations that lead absolutely nowhere. Enough. The NoLabourMP ban has cut through like nothing our industry has ever done. One simple act. One clear message. One united front. Overnight we grabbed the at